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ITSUMO reflects an effort to reconnect with the joy of the everyday. The useful. The enduring. Our selection of Japanese goods and crafts focuses on three core elements: 衣(dress), 食(eat), 住(dwell).

itsumo japaneselifestyle shop-interior display

We seek out beautiful, modest products — ones that bring quiet joy to everyday life. Honest objects created with ingenuity and respect for tradition. Essential tools for living, crafted from natural elements. Because we take pleasure in an unhurried lifestyle.

In rediscovering a connection to home and to people. We believe in products that are made by hand and from the heart.

itsumo – いつも : an adverb of frequency meaning always, every time, everyday, continuously or forever in Japanese.