How could we enrich and bring more happiness to everyday life? In an effort to achieve this, Uchino suggests how to pleasurably spend the time between taking bath and going to bed. With an approach of “towel comfort” for enjoying a premium, pleasant lifestyle, they research and develop towels from every possible angle every day. Besides developing materials and researching technologies, Uchino has taken a step further, extending to medical science and ergonomics. The company began its creation of superb bath and body products in 1947, and has continued to pursue better quality and comfort. Over the years it has collaborated with some of the most prestigious names in European design including haute couture brands such as Yves Saint Laurent and Chanel. Located in Tokyo, Japan, Uchino is renowned for its commitment to protecting the environment and uses only 100% natural cotton and only the most natural herb and mineral dyes in all its fine line of merchandise.