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Made in Tsubamesanjo 新潟 燕三条

Made in Tsubamesanjo

– Traditional Craftsmanship –

February 01 – 28, 2022

This month of February, Itsumo presents an exciting new line of housewares from Tsubamesanjo, Niigata Prefecture. A town famous for its metal processing and technological evolution, we hope you enjoy exploring the authentic products directly from the city of Tsubamesanjo.

With the history and traditions of such manufacturing still preserved by craftsmen in this area, new advanced industrial technology continues to develop, making Tsubamesanjo homewares ideal products for the modern home, while still living within tradition.

About Tsubame-Sanjo

Tsubame and Sanjo, often referred to as “mid-prefecture,” are two cities located almost in the center of Niigata Prefecture. Tsubame-Sanjo is famous for its metal processing, but it is also a region rich in nature – thanks to the Shinano river, Japan’s longest, that runs through the region – and is known as a production center for delicious rice and fruits. Its fertile land has long contributed to a harvest of agricultural products and prosperity.

The tradition of metal fabrication in these two towns dates back over 400 years to the Edo period (1603-1867), with the manufacturing of metal nails marking a turning point in Japan’s industrial revolution. Since then, Tsubame-Sanjo has become one of the world’s leading technological zones, continuously developing new ways to improve and evolve industrial technologies to meet new challenges amid changing times. But time-honoured techniques of the past are not forgotten. Some traditional industries, such as Tsuiki copperware and forging, are still passed down in an unbroken line from generation to generation, while simultaneously embracing present-day lifestyles with contemporary metal products and tools that no modern household can do without. In this way, the manufacturing tradition of Tsubame-Sanjo continues to evolve.

“Tsubame and Sanjo – two manufacturing towns where the history and traditions of industrial live on. By continually facing new challenges, our craftsmen have acquired more advanced techniques, to ensure that these manufacturing towns never stop evolving.”


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