0 Items

Newsletter – September 2022

Sep 22, 2022 | Newsletter

itsumo-online special promotion-free handmade round linen coatser for online orders
Early Autumn
 Newsletter – September 2022

Hello friends,

Welcome to our seasonal ITSUMO newsletter. Every month we like to share the joy of exploring the subtle nuances of seasons changing, and how it influences our daily lives together. Summer is behind us, fall is in the crisp air; we find ourselves in the mood of transition towards the traditionally rich and flavourful season. 

・Seasonal Mood・

At ITSUMO, we love exploring cultural and seasonal observations using the 24 sekki solar calendar. Also known as “small seasons,” 24 sekki doesn’t use dates to mark seasons, but instead, it divides the year using natural phenomena. Thinking in 24 sekki is another way of appreciating the annual changes in nature’s cycle.

Moving forward, we would like to invite you to a series of posts to be made in collaboration between Kintoki Sweets & ITSUMO. With her pure passion and creation, Sen Sakamoto of Kintoki Sweets will present seasonal desserts while incorporating some of our favourite products we offer at ITSUMO. 

・Kintoki Sweets x ITSUMO・

itsumo shop photo-yumiko iihoshi porcemain-tableware

24sekki calendar

Shuubun no Hi 秋分の日 – Autumnal Equinox Day
September 22


On the evening of September 22, it is the fall equinox here in Vancouver (September 23rd in Japan) as we enter the 16th micro season called 秋分 Shuubun. We can feel the crisp air as the autumn season has just begun in the 24 Sekki calendar. 

In traditional agriculturally based cultures with distinct seasons like Japan, the equinoxes were regarded with an almost religious reverence. With spring equinoxes representing the start of the planting season and the autumn equinoxes being associated with harvests. There were many ancient traditional rites and religious observances that were associated with the equinoxes, the sun and ancestors, with the word 日願 Higan or “Sending thoughts to the sun” becoming the root word of the same pronunciation 彼岸 or the “other shore” in Buddhist teachings as it was believed that during the equinoxes is when the Buddhist world of the passed was in the closest proximity to the land of the living. 

In Japan, now the equinox is a day of reflection when families gather and pay respect to their loved ones, spend time together and connect over food. On this fall equinox we really start to notice the temperature getting slightly cooler and the days getting shorter. We like to send our thoughts to the sun thanking it for bringing a bountiful autumn harvest like the fall squashes that are starting to show up on the local farmers market stalls. 


Featured here is Sen’s “Kuri yōkan” made of local red squash. Set with agar and slightly sweetened with a drizzle of black sugar syrup for a caramel finish to compliment the squash flavours. Our choice of tableware for this dessert is a Unjour plate in rainy grey by Yumiko Iihoshi Porcelain. We love the contrast in this presentation; the orange colour looks vibrant on dark grey, and the matte glaze enhances the glossy texture of food.

With Kuri squash’s bright colouring, the presentation gives off a feeling of a cool yet cozy autumn day. Perfect to serve as a light dessert connecting over a fall family gathering. We hope this fall equinox finds you well. The reflective atmosphere of the chilly weather will bring the loved ones closer together as we head into a season that emphasizes comfort and cosiness.


Until our next exploration,

Kintoki Sweets x ITSUMO

yumiko iihoshi porcelain-unjour-yuki

Sen Sakamoto of Kintoki Sweets
Japanese Canadian Nisei researching traditional recipes for the the curious and inquisitive. 

Follow @kintokisweets 

Kintoki x ITSUMO
Our ITSUMO team & Sen share many interests and a deep love for Japanese food & culture. Since 2019, our collaboration has continued to flourish. If you’d like to know more, follow us on Instagram for bi-monthly posts inspired by the 24sekki calendar. 

Follow @itsumolifestyle

・In Season・

Staff picks for our Autumn mood…

azmaya_rice storage box
azmaya_rice storage box
azmaya-hinoki bath stool
azmaya-hinoki bath stool

・Shop News・

kikka senkoh mosquito coil incense
The planter boxes outside our shop had a fresh makeover last month, and we welcome the soft autumn breeze coming into our space daily.  We look forward to seeing you at our shop in beautiful Mount Pleasant. 
[Shop Hours]
Wednesday ~ Saturday: 12:00 – 18:00
Sunday: 12:00 – 17:00
Monday & Tuesday: Closed
Changes, and an exciting new beginning…
Due to the recent loss of our Instagram account, containing memories gathered over 5+ years, we’ve slowly started from scratch with a new account, @ITSUMOLIFESTYLE. Although our new Instagram is still young, we hope to re-connect with all of our ITSUMO community…

We have some exciting announcements coming soon, stay tuned!


kikka senkoh mosquito coil incense

・Than you!・

Chunk ITSUMO shop dog

Thank you so much for taking the time to read our ITSUMO newsletter! Here are shop dogs Toji and Chunk who wish to say thank you as well. 🐾


Please feel free to send us your comments or feedback. We look forward to hearing from you. 


Until next time,

Your Cart
Join Our Waitlist We will notify you when the product is back in stock. Please enter your email address below.